The Luxury Thread

Beyond Europe · China and Asia

Pop Mart

9992.HK · Hong Kong. Prices to 23 Oct 2026. Updated 25 Oct 2026.

Designer toys and collectibles (Labubu). Not luxury in the classic sense, but it competes for the same young Chinese spender.

Company tag

Stable

Same thresholds as the European Luxury Health Check, but against the local market: growth above 3% scores +1, below 0% scores −1; shares more than 5 points ahead of the Hang Seng year to date score +1, more than 5 points behind score −1. Total 0. This tag is separate and does not feed the European health score.

Key numbers

PeriodRevenueGrowthReleased
H1 2026 (Jan to Jun)RMB17,173m+23.8%20 Aug 2026
Earlier periodsnot yet verified

Growth basis: reported, as the company reports it. Download CSV

Margin and valuationValueSource
Gross margin, H1 202669.7%source
Valuation (P/E, yield)not yet verified
Line chart: Pop Mart shares −30.4% this year vs Hang Seng −9.9%

Reporting lines

H1 2026 revenue by region, RMB thousand

H1 2026ShareChange
The PRC12,200,50971.0%+47.3%
Asia Pacific2,575,04515.0%−9.7%
Americas1,891,63711.0%−16.5%
Europe and other505,7303.0%+5.9%

Source. Download CSV

What management said

H1 2026 (Jan to Jun) Tone: cooling overseas

Released 20 Aug 2026. China grew strongly but every overseas region except Europe fell. Release.

“During the Reporting Period, the Group recorded a revenue of RMB17,172.9 million, with a year-on-year growth of 23.8%.”

Interim results announcement, source

Call: No public call transcript checked for this release. Not yet verified.

Annual report. Interim results announcement. Annual report not yet reviewed.

Not yet verified: Q3 2026 business update (not yet verified from the company announcement). Reporting line tables beyond region.

Sources

Last updated 25 Oct 2026. Quotes are copied verbatim from the linked releases.