Prada
1913.HK · Hong Kong. Prices to 23 Oct 2026. Updated 25 Oct 2026.
Prada and Miu Miu, and Versace since December 2025. Organic growth strips out Versace.
Company health
Weakening
- Sales. Organic growth, Q3 2026: +1%stable
- Shares. −13.7% YTD vs STOXX Europe 600 +7.3%: −21 ptsweakening
Same method as the Luxury Health Check: growth above 3% scores +1, below 0% scores −1; shares more than 5 points ahead of the STOXX Europe 600 year to date score +1, more than 5 points behind score −1. Total −1. Watch exports are a sector signal, so they are left out here.
Key numbers
| Quarter | Revenue | Growth | Released |
|---|---|---|---|
| Q4 2025 | not stated in the release | +5% | 5 Mar 2026 |
| Q1 2026 | €1,428m | +3% | 30 Apr 2026 |
| Q2 2026 | €1,620m (derived) | +7% cc, organic not stated | 30 Jul 2026 |
| Q3 2026 | €1,493m (derived) | +1% | 22 Oct 2026 |
Growth is organic, as the company reports it. Reported growth at constant currency includes Versace and is shown in the revenue column notes. Download CSV
| Margin and valuation | Value | Source |
|---|---|---|
| EBIT adjusted margin, H1 2026 (incl. Versace) | 17.4% | source |
| EBIT adjusted margin, FY 2025 | 23.2% | source |
| Valuation (P/E, yield) | not yet verified |
Reporting lines
Retail sales growth by brand, constant currency
| Q4 2025 | Q1 2026 | Q2 2026 | Q3 2026 | |
|---|---|---|---|---|
| Prada | +0.4% | +0.4% | +6.3% | +1% |
| Miu Miu | +20% | +2.4% | +2.6% | −3% |
Brand euro amounts are not given in the release text. Source. Download CSV
Retail sales growth by region, organic
| Q1 2026 | H1 2026 | 9M 2026 | |
|---|---|---|---|
| Asia Pacific | +5% | +6% | +5% |
| Europe | −6% | −4% | −3% |
| Americas | +15% | +17% | +13% |
| Japan | −2% | +2% | +2% |
| Middle East | −22% | −24% | −23% |
Prada gives regional growth for cumulative periods, not single quarters after Q1. Source. Download CSV
What management said
Q3 2026 Tone: cautious
Released 22 Oct 2026. Tone vs prior quarter: Organic growth slowed to 1% and both executives stressed a tough backdrop. Release.
- Group +11% at constant currency, +1% organic. source
- Prada retail +1%, Miu Miu −3% against +29% a year ago. source
- Americas best region; Europe muted; Middle East still negative. source
“The third quarter unfolded against a particularly challenging industry backdrop.”
Andrea Guerra, Group CEO, source
“While market turbulence is likely to persist, we are confident in our ability to navigate the challenges ahead”
Patrizio Bertelli, Chairman, source
Call: No public call recording or transcript reviewed for this version. Not available here.
Q2 2026 Tone: more confident
Released 30 Jul 2026. Tone vs prior quarter: Retail accelerated to +5% organic. Release.
- Group +7% at constant currency; retail +5% organic, up from +1% in Q1. source
- Prada retail +6.3%; Miu Miu +2.6%. source
- H1 EBIT adjusted margin 17.4% including Versace. source
“We close the first six months of the year with solid results, accelerating in the second quarter on a positive Q1.”
Andrea Guerra, Group CEO, source
Call: No public call recording or transcript reviewed for this version. Not available here.
Q1 2026 Tone: steady
Released 30 Apr 2026. Tone vs prior quarter: Growth held against the toughest comparison of the year. Release.
- Group +14% at constant currency, +3% organic. source
- Prada retail +0.4%, Miu Miu +2.4% against +60% a year ago. source
- Versace added €143m. source
“The Group delivered another quarter of growth in a disrupted environment and against the most challenging comparison base of the year.”
Andrea Guerra, Group CEO, source
Call: No public call recording or transcript reviewed for this version. Not available here.
Q4 2025 Tone: confident
Released 5 Mar 2026. Tone vs prior quarter: Fifth straight year of growth. Release.
- Retail sales +9.3% at constant currency, +5.6% organic in Q4. source
- 2025 EBIT adjusted margin 23.2%. source
- Miu Miu Q4 +20%; Prada Q4 +0.4%. source
“The results achieved in 2025 mark five consecutive years of growth for the Group, a solid performance delivered against tough multi-year comps.”
Andrea Guerra, Group CEO, source
Call: No public call recording or transcript reviewed for this version. Not available here.
Annual report. FY 2025 results (5 Mar 2026). Full year release used as the annual summary. The annual report has not been reviewed.
Not yet verified: Q2 and Q3 revenue are derived by subtracting reported cumulative totals. Q2 group organic growth: not stated. Valuation: not yet verified.
Sources
- Q3 2026 release
- Q2 2026 release
- Q1 2026 release
- Q4 2025 release
- Share prices: Yahoo Finance daily closes
See also: alternative luxury indicators and the data hub.
Last updated 25 Oct 2026. Quotes are copied verbatim from the linked releases.